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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Man with a backpack at sunrise in the mountains

Make the Most of Your Merino

Man with a backpack at sunrise in the mountains

Make the Most of Your Merino

Merino wool isn’t just about softness — it’s about freedom. Whether you're off-grid for two weeks or simplifying your daily routine, here’s how to get the most out of every wear, with less washing ...

Person sitting on a rocky cliff overlooking the ocean under a partly cloudy sky

Performance First. Always.

We’re not trying to be the fanciest name in your closet — we’re just trying to be your favourite.

Three cyclists wearing Isobaa merino gear ride gravel bikes through a forested mountain trail

Wear More, Wash Less: How to Extend the Life of Your Merino

Learn how to care for your Merino to keep it fresh, functional, and fabulous for the long haul. Because wearing more and washing less isn’t just smart — it’s sustainable.

Woman cycling on a dirt road through a pine forest, wearing a Merino t-shirt and shorts

SS25: New Women's Merino Arrivals Are Almost Here!

Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, reversible dresses, and travel-ready essentials.

Man trail running through a dry, rocky landscape in a Merino vest top and shorts

SS25: New Men's Merino Arrivals Are Almost Here!

Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.

Man walking along volcanic rocks by the sea in Isobaa Merino tee

Easter Sale 2025

The Easter season is here, and with it comes our 2025 sitewide sale. Enjoy up to 50% off, plus a little extra if you find one of our hidden Easter eggs.

A woman walking outdoors in a green Merino top and denim shorts, with hills in the background

What’s in a Name? The Meaning of Isobaa

Curious what “Isobaa” means? It’s a playful twist on a word, reflecting both our love of the outdoors and the sheep behind our Merino wool. Here’s how the name came to be.

Cyclist wearing a dark merino T-shirt and helmet, paused in a misty pine forest

How to Stop Your Clothes Smelling

Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...

A man in an Isobaa Merino sweater and beanie

Is Merino Wool Itchy?

Is Merino wool itchy? This natural fibre has built a reputation for being soft, breathable and perfect for sensitive skin. But is it truly itch-free?

Bikepacking cyclist wearing Isobaa merino overlooking a valley

Why Cyclists Should Switch to Merino Wool

Cyclists, it’s time to rethink your riding kit. Merino wool isn’t just for hikers — it’s great for cyclists too! Discover why it should be your go-to fabric.