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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Hiker squeezing along a narrow cliffside trail with a wooden fence and valley below

Looking Back at 2025

Hiker squeezing along a narrow cliffside trail with a wooden fence and valley below

Looking Back at 2025

A simple timeline of how 2025 unfolded at Isobaa, from new merino styles and range updates to customer feedback and the small changes that shaped the year.

Woman trail running with a dog in a the mountains

Odour Resistance Explained: Why Merino Stays Fresher for Longer

Merino wool naturally resists odour with its unique fibre structure, moisture-managing properties, and keratin proteins. Learn why it stays fresher for longer.

Earthwatch UK volunteer planting a sapling with a child during a community Tiny Forest project

Green Friday 2025

This Green Friday, save up to 60% on Merino essentials and support Earthwatch UK. Add a £5 donation at checkout and share to double your impact.

Person wearing a merino jacquard long-sleeve top crouching on rocks by the water

What GSM Means in Merino Wool

GSM is the measure of fabric weight in merino wool. Learn how different GSM levels affect warmth, breathability and durability, and use our guide to pick the perfect layer for your adventures.

A flock of merino sheep grazing in a green field with hills in the background

Is Merino Wool Cruelty-Free?

Merino wool is soft, breathable and sustainable but is it cruelty-free? At Isobaa, our wool comes from non-mulesed sheep, ensuring animal welfare is never compromised.

Hiker adjusting merino wool socks before putting on boots

Why Do Hikers Wear Wool Socks?

Hikers swear by wool socks for a reason. Merino wool keeps feet dry, regulates temperature, resists odour, and adds all-day comfort on the trail.

Man wearing a black Merino wool top walking outdoors with mountains in the background

What Temperature is Merino Wool Good For?

Merino wool adapts to every season. Learn what temperatures Merino is best for, from below freezing to hot summer days, and why it’s the ultimate natural performance fibre.

Close-up of a merino wool clothing care label showing washing instructions and fabric details

Can You Put Merino Wool in the Washing Machine?

Unsure if merino wool can handle the washing machine? Good news: with the right settings, you can. Here’s how to wash merino safely and keep it performing at its best.

Two people walking through a forest wearing merino clothing

New Colours for AW25

A new season means a new palette. Discover our fresh AW25 colours across classic Isobaa styles, from rich Truffle and Spice Melanges to returning favourites like Petrol and Mustard.

Two people walking along a rocky shoreline

Why Merino Wool is Perfect for Minimalists

Merino wool is simple, versatile, and long-lasting, making it the perfect choice for a minimalist wardrobe.