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Article: Is Merino Wool Cruelty-Free?

A flock of merino sheep grazing in a green field with hills in the background

Is Merino Wool Cruelty-Free?

When people think about wool, the first concern that often comes up is animal welfare. After all, merino wool comes from sheep, and it’s only natural to ask: is it possible to enjoy the benefits of merino without causing harm?

The truth is, not all wool is created equal. Some farms use harmful practices such as mulesing, a painful procedure designed to prevent flystrike. At Isobaa, we believe there’s no place for cruelty in clothing. That’s why we source all our merino wool from a trusted Australian supplier with a heritage dating back to 1857. Their sheep are never mulesed, and animal care is at the heart of their work.

Merino itself is a remarkable fibre. It’s soft on your skin, breathable, naturally odour-resistant and fully renewable. Choosing wool produced with respect means you get all those benefits without compromise.

We also look at the bigger picture. From the farms to the final garment, we partner with vetted manufacturers who are independently certified for fair, safe and environmentally sound working conditions. On top of that, every garment is OEKO-TEX certified, so you know the dyes and finishes are safe too.

So, is merino wool cruelty-free? The short answer: it can be. And at Isobaa, it always is.

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