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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Isobaa Merino Wool Mountain Shirt

Merino Myths Busted: The Fabric You Didn't Know You Needed

Isobaa Merino Wool Mountain Shirt

Merino Myths Busted: The Fabric You Didn't Know You Needed

Merino wool. You might have heard whispers about it being the miracle fabric, but is it all just hype? Let's dive in and bust some common myths about merino wool, so you can see for yourself why i...

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Isobaa Merino 200 Long Sleeve Polo and Roll Neck Sweater

Beyond the Trail: Styling Merino for Everyday Adventures

Merino wool is a natural fiber that has become increasingly popular in recent years, and for good reason. It's soft, comfortable, and breathable, making it perfect for a variety of activities, fro...

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Isobaa Merino - Strolling through a field of Sheep

Merino Wool: A History of Innovation

Merino wool is one of nature's most remarkable fibers. Prized for its luxurious softness, unparalleled warmth, and exceptional moisture management, it's easy to see why merino has been a favorite...

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Isobaa Merino Wool Garments on a rock

The Best Travel Companion: Why Merino Clothing is a Packing Essential

Tired of overstuffed suitcases and clothes that seem to get wrinkled the moment you look at them? It's time to introduce you to the magic of Merino Wool – the ultimate solution to your travel war...

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Isobaa Merino Tees hanging on a clothes line on a sunny day

Love Your Wool!

For this Valentine’s Day we’re celebrating all things Merino wool and what better way to show our love than sharing our top tips for caring for your wool items, helping them wash better, la...

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Standing out from the Flock

Standing out from the Flock

Merino wool has some pretty amazing properties that make it different from types of wool… So what makes Merino wool different? There’s nothing quite like Merino, the way it feels, looks and works i...

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How does Merino wool keep you cool?

How does Merino wool keep you cool?

It seems odd to reach for wool at the warmest time of the year, but Merino has some special properties that makes it baa-rilliant for summer adventures… Thermoregulating The unique crimped structu...

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Green Friday Isobaa X Earthwatch

Green Friday Isobaa X Earthwatch

We were so excited for the opportunity to support Earthwatch Europe this year again in our #GreenFriday campaign. With your amazing efforts last year we raised enough to help plant London Borough o...

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Wool for the Planet

Wool for the Planet

Here's our thoughts on why everyone should adopt wool as their go-to material, sustainable and technical, it's a no braa-ainer!

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Why Isobaa Is So Baa-rilliant

Why Isobaa Is So Baa-rilliant

Discover how Isobaa came to be, our core values and motivations to bring the best Merino wool out there!

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