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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Part of the Flock - Melanie

Part of the Flock - Melanie

Part of the Flock - Melanie

Part of the Flock - Melanie

Melanie or @livingintents, as you might know her online, is part of our Isobaa Flock and a firm believer in keeping things simple, slow, and connected to the outdoors.

Part of the Flock - Tristan Ridley

Part of the Flock - Tristan Ridley

Meet Tristan, a long standing bike packing enthusiast from the UK who swears by his Isobaa Merino gear for all of his epic adventures. 

Three sheep standing on rocky terrain

Why Does Merino Wool Cost More?

Merino wool products can often come with a higher price tag. In this article, we explore what sets Merino apart and why it’s a smart investment for anyone seeking lasting comfort and performance.

Colourful t-shirts hanging on a clothesline

What We'd Never Wear Again After Switching to Merino

Once you go Merino, there's no turning back. In this post, we’re spilling the tea on the wardrobe choices we’ve permanently retired since discovering Merino wool.

Pulling on Merino Sports Socks, ready to hit the trail

New Merino Blend Trainer & Sports Socks

We've just dropped two fresh new sock styles: Merino Blend Trainer Socks and Merino Blend Sports Socks, and they’re about to become your new go-to for every adventure.

A man relaxing on a balcony in striped merino wool top and boxers

Can You Hike in Wool Underwear?

Think wool’s just for winter? Think again! Discover why merino wool underwear might be your new best hiking companion, even in the heat of summer.

Close-up of Merino wool fabric with a lime zip and visible stitching details

A Guide to Crimp, Microns, and Lanolin

Learn about crimp, microns, and lanolin and how these technical properties make our clothing supremely soft, insulating, and odour-resistant.

Woman wearing an Isobaa fleece, sitting on a bench and petting a resting dog by a rocky trail

Dog Walks to Desk: Merino Layers That Do Both

From early dog walks to back-to-back video calls, our Merino layers are built to keep up, no outfit change needed. Discover our five go-to pieces that handle both with ease.

Man with a backpack at sunrise in the mountains

Make the Most of Your Merino

Merino wool isn’t just about softness — it’s about freedom. Whether you're off-grid for two weeks or simplifying your daily routine, here’s how to get the most out of every wear, with less washing ...

Person sitting on a rocky cliff overlooking the ocean under a partly cloudy sky

Performance First. Always.

We’re not trying to be the fanciest name in your closet — we’re just trying to be your favourite.