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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Man wearing a black Merino wool top walking outdoors with mountains in the background

What Temperature is Merino Wool Good For?

Man wearing a black Merino wool top walking outdoors with mountains in the background

What Temperature is Merino Wool Good For?

Merino wool adapts to every season. Learn what temperatures Merino is best for, from below freezing to hot summer days, and why it’s the ultimate natural performance fibre.

Close-up of a merino wool clothing care label showing washing instructions and fabric details

Can You Put Merino Wool in the Washing Machine?

Unsure if merino wool can handle the washing machine? Good news: with the right settings, you can. Here’s how to wash merino safely and keep it performing at its best.

Two people walking through a forest wearing merino clothing

New Colours for AW25

A new season means a new palette. Discover our fresh AW25 colours across classic Isobaa styles, from rich Truffle and Spice Melanges to returning favourites like Petrol and Mustard.

Two people walking along a rocky shoreline

Why Merino Wool is Perfect for Minimalists

Merino wool is simple, versatile, and long-lasting, making it the perfect choice for a minimalist wardrobe.

Smell Free Guarantee

Smell Free Guarantee

Watch our Merino top put to the test, worn for days, no washing, no stink. Real-world proof of why Isobaa Merino keeps you fresh, wherever adventure takes you.

No Wash? No Worries.

No Wash? No Worries.

The Team Put Merino to the Test. 30 days. One tee. Zero laundry. Sounds like a stretch? We thought so too, until we tried it. We don’t make big promises lightly. Merino wool’s natural odour resista...

Part of the Flock - Melanie

Part of the Flock - Melanie

Melanie or @livingintents, as you might know her online, is part of our Isobaa Flock and a firm believer in keeping things simple, slow, and connected to the outdoors.

Part of the Flock - Tristan Ridley

Part of the Flock - Tristan Ridley

Meet Tristan, a long standing bike packing enthusiast from the UK who swears by his Isobaa Merino gear for all of his epic adventures. 

Three sheep standing on rocky terrain

Why Does Merino Wool Cost More?

Merino wool products can often come with a higher price tag. In this article, we explore what sets Merino apart and why it’s a smart investment for anyone seeking lasting comfort and performance.

Colourful t-shirts hanging on a clothesline

What We'd Never Wear Again After Switching to Merino

Once you go Merino, there's no turning back. In this post, we’re spilling the tea on the wardrobe choices we’ve permanently retired since discovering Merino wool.