
Dog Walks to Desk: Merino Layers That Do Both
From early dog walks to back-to-back video calls, our Merino layers are built to keep up, no outfit change needed. Discover our five go-to pieces that handle both with ease.

Merino wool isn’t just about softness — it’s about freedom. Whether you're off-grid for two weeks or simplifying your daily routine, here’s how to get the most out of every wear, with less washing ...

Wear More, Wash Less: How to Extend the Life of Your Merino
Learn how to care for your Merino to keep it fresh, functional, and fabulous for the long haul. Because wearing more and washing less isn’t just smart — it’s sustainable.

SS25: New Women's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, reversible dresses, and travel-ready essentials.

SS25: New Men's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.

The Easter season is here, and with it comes our 2025 sitewide sale. Enjoy up to 50% off, plus a little extra if you find one of our hidden Easter eggs.

What’s in a Name? The Meaning of Isobaa
Curious what “Isobaa” means? It’s a playful twist on a word, reflecting both our love of the outdoors and the sheep behind our Merino wool. Here’s how the name came to be.

How to Stop Your Clothes Smelling
Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...