
What We'd Never Wear Again After Switching to Merino
Once you go Merino, there's no turning back. In this post, we’re spilling the tea on the wardrobe choices we’ve permanently retired since discovering Merino wool.

New Merino Blend Trainer & Sports Socks
We've just dropped two fresh new sock styles: Merino Blend Trainer Socks and Merino Blend Sports Socks, and they’re about to become your new go-to for every adventure.

Can You Hike in Wool Underwear?
Think wool’s just for winter? Think again! Discover why merino wool underwear might be your new best hiking companion, even in the heat of summer.

A Guide to Crimp, Microns, and Lanolin
Learn about crimp, microns, and lanolin and how these technical properties make our clothing supremely soft, insulating, and odour-resistant.

Dog Walks to Desk: Merino Layers That Do Both
From early dog walks to back-to-back video calls, our Merino layers are built to keep up, no outfit change needed. Discover our five go-to pieces that handle both with ease.

Merino wool isn’t just about softness — it’s about freedom. Whether you're off-grid for two weeks or simplifying your daily routine, here’s how to get the most out of every wear, with less washing ...

Wear More, Wash Less: How to Extend the Life of Your Merino
Learn how to care for your Merino to keep it fresh, functional, and fabulous for the long haul. Because wearing more and washing less isn’t just smart — it’s sustainable.

SS25: New Women's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, reversible dresses, and travel-ready essentials.

SS25: New Men's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.






































