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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Colourful t-shirts hanging on a clothesline

What We'd Never Wear Again After Switching to Merino

Colourful t-shirts hanging on a clothesline

What We'd Never Wear Again After Switching to Merino

Once you go Merino, there's no turning back. In this post, we’re spilling the tea on the wardrobe choices we’ve permanently retired since discovering Merino wool.

Pulling on Merino Sports Socks, ready to hit the trail

New Merino Blend Trainer & Sports Socks

We've just dropped two fresh new sock styles: Merino Blend Trainer Socks and Merino Blend Sports Socks, and they’re about to become your new go-to for every adventure.

A man relaxing on a balcony in striped merino wool top and boxers

Can You Hike in Wool Underwear?

Think wool’s just for winter? Think again! Discover why merino wool underwear might be your new best hiking companion, even in the heat of summer.

Close-up of Merino wool fabric with a lime zip and visible stitching details

A Guide to Crimp, Microns, and Lanolin

Learn about crimp, microns, and lanolin and how these technical properties make our clothing supremely soft, insulating, and odour-resistant.

Woman wearing an Isobaa fleece, sitting on a bench and petting a resting dog by a rocky trail

Dog Walks to Desk: Merino Layers That Do Both

From early dog walks to back-to-back video calls, our Merino layers are built to keep up, no outfit change needed. Discover our five go-to pieces that handle both with ease.

Man with a backpack at sunrise in the mountains

Make the Most of Your Merino

Merino wool isn’t just about softness — it’s about freedom. Whether you're off-grid for two weeks or simplifying your daily routine, here’s how to get the most out of every wear, with less washing ...

Person sitting on a rocky cliff overlooking the ocean under a partly cloudy sky

Performance First. Always.

We’re not trying to be the fanciest name in your closet — we’re just trying to be your favourite.

Three cyclists wearing Isobaa merino gear ride gravel bikes through a forested mountain trail

Wear More, Wash Less: How to Extend the Life of Your Merino

Learn how to care for your Merino to keep it fresh, functional, and fabulous for the long haul. Because wearing more and washing less isn’t just smart — it’s sustainable.

Woman cycling on a dirt road through a pine forest, wearing a Merino t-shirt and shorts

SS25: New Women's Merino Arrivals Are Almost Here!

Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, reversible dresses, and travel-ready essentials.

Man trail running through a dry, rocky landscape in a Merino vest top and shorts

SS25: New Men's Merino Arrivals Are Almost Here!

Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.