
The Easter season is here, and with it comes our 2025 sitewide sale. Enjoy up to 50% off, plus a little extra if you find one of our hidden Easter eggs.

What’s in a Name? The Meaning of Isobaa
Curious what “Isobaa” means? It’s a playful twist on a word, reflecting both our love of the outdoors and the sheep behind our Merino wool. Here’s how the name came to be.

How to Stop Your Clothes Smelling
Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...

Is Merino wool itchy? This natural fibre has built a reputation for being soft, breathable and perfect for sensitive skin. But is it truly itch-free?

Why Cyclists Should Switch to Merino Wool
Cyclists, it’s time to rethink your riding kit. Merino wool isn’t just for hikers — it’s great for cyclists too! Discover why it should be your go-to fabric.

Blisters can ruin your day, but with the right socks and a few simple tips, you can keep your feet comfortable and pain-free. Discover how merino wool socks help prevent blisters by keeping your fe...

How Merino Wool Reduces Microplastic Pollution
Merino wool is a sustainable solution to microplastic pollution. Learn how this natural fiber breaks down safely in the environment, reducing plastic waste in our oceans and ecosystems.

Summer Holiday Planning: Pack Smart with Merino
Planning your summer getaway? Pack light and travel smart with our breathable, odour-resistant Merino wool clothing — perfect for any adventure.

A New Kind of Denim Denim has been around for ages. But who says it can’t evolve? Meet the LUX Merino Blend Jeans, a fresh take on a classic — designed for people who love the look of jeans but cra...

Welcome to the Flock! Meet Our New Ambassadors
Meet Baptiste and Tiphaine, two outdoor enthusiasts from the Swiss Alps who are taking their Isobaa Merino gear on an epic five-month journey across South America. Welcome to the flock!





































