What We'd Never Wear Again After Switching to Merino

We've all been there. Wearing that “technical” hiking top that clings like glue five minutes in, and reeks like a mistake two hours later. But since switching to Merino wool, our wardrobes have quietly improved, and we’re never going back.

Merino doesn’t just outperform most fabrics, it redefines what comfort and performance can feel like. Naturally, it’s become our go-to for staying warm, cool, dry, and just… right.

Here’s what we used to wear, and why Merino replaced it.

1. Stiff, rigid jeans

We used to wear them everywhere. Flights, festivals, winter walks. But standard denim just didn’t keep up: no give, no breathability, and zero comfort after a bit of rain or a long day on your feet.

So we reimagined denim.

Our LUX Merino Blend Jeans are made from an innovative mix of cotton, Merino wool, and stretch, offering all the structure of classic jeans, with none of the stiffness.

Why we made the switch:

• Regular denim dries slowly and feels clammy when wet
• Zero odour resistance
• Stiff and uncomfortable for active days

Why we made our own:

• Feels drier against the skin, even when wet
• Naturally odour-resistant thanks to Merino
• Stretch and ergonomic design for all-day movement

2. Polyester gym wear

Activewear often promises to be "moisture-wicking", but still leaves us smelling like yesterday’s gym bag.

Merino does it better:

• Naturally resists odour
• Regulates temperature even when you’re pushing hard
• Feels soft, not plastic-y

3. Scratchy, bulky wool jumpers

Especially those heavy winter knits that needed a base layer just to survive the itch.

What we won’t miss:

• Too hot indoors
• Too bulky under a jacket
• Too itchy for skin contact

Merino jumpers layer like a dream, feel great against your skin, and keep you warm without the weight.

4. Basic cotton tees that quit after one wash

We liked them, until they started to sag, fade, and trap sweat.

Why cotton's not cutting it:

• Absorbs moisture but doesn’t let go
• Misshapes fast
• No temperature control

A Merino tee looks just as laid-back, but works way harder. It needs far fewer washes and brings longer-lasting freshness.

5. Clingy base layers

They looked technical but felt like wearing a wetsuit on dry land.

Merino base layers offer:

• Breathability that keeps pace
• Stretch that moves with you
• Days of wear without the stink

Perfect for cold hikes, snow days, or long weekends with minimal luggage.

So… What do we wear now?

Let’s just say our wardrobes look a whole lot more like our product catalogue.

Our go-to Merino kit:

• Lightweight tees for everyday wear and workouts
• Mid-weight jumpers & hoodies for layering
• Base layers for hikes, snow days, or fast-paced activites
• Merino socks and underwear. Seriously game-changing
• Beanies, gloves, neck warmers

Why we’re not looking back

Once you switch to Merino, it’s hard to go back. Your skin knows. Your laundry basket knows. Even your holiday bag notices.

We’re not saying it’ll change your life, just the way you dress for it.

So ditch the stiff, scratchy, sweaty stuff. Choose natural performance. And if you’re still holding onto those old synthetics? No judgment, just keep them for emergencies… or recycle responsibly.