Who we are
Our Story
The Breath of Fresh Air
Isobaa was born in 2016 out of a simple yet powerful belief that fresh air is vital for the soul. Based in London, our founders, who share a deep love for the outdoors, envisioned a clothing line that effortlessly transitions from city streets to rugged landscapes. We design clothes that not only encourage you to step outside but also support every spontaneous adventure, offering comfort and style for wherever life takes you.
Our Story
Building a Better Tomorrow
Our love for nature has always been at the heart of what we do, driving us to create high-performance clothing from Merino wool. We're proud to use non-mulesed Merino and uphold ethical practises across our operations. We also make an effort to use recycled materials and packaging whenever possible. Recognising that there's always room for improvement, we are dedicated to enhancing our sustainability efforts. We strive for transparency in all we do and aim to build a community that cherishes the outdoors just as much as we do.
Our Philosophy
Crafted for Comfort, Built for Adventure
Respect for Nature
Responsibly sourced natural fibers and recycled materials
Care for Comfort
Comfortable, thoughtful, sustainable clothing
Design for Daily Adventure
Vibrant, adaptable designs for every adventure
Material Matters
Why Merino Wool?
Our choice of materials reflects the same care and intention as our designs. At the core of our products, Merino wool stands out for its exceptional qualities. It’s incredibly soft and naturally breathable, expertly regulating temperature to keep you comfortable in both chilly and warm weather. This remarkable fiber adapts to your body's needs, delivering comfort without compromising performance.
But our commitment extends beyond mere comfort. Merino wool is also a champion of sustainability — it breaks down more quickly than synthetic alternatives and is a renewable resource. By focusing on Merino wool and other natural fibers, we create clothing that not only feels fantastic but also respects the planet, significantly reducing our environmental footprint.
Design Innovations
Behind the Seams
Our innovation springs from both tradition and technology. Each product is not only made from high-quality materials, but also results from a design process that beautifully balances aesthetics and functionality.
We pay close attention to the details of each design, thinking about how every aspect can improve your daily adventures. Our goal is to create versatile garments that are perfect for a city commute but tough enough for mountain climates. This dual focus ensures that our clothing supports your lifestyle, no matter where your journey leads you.
Commitment to Sustainability
Eco-Friendly Every Step of the Way
We are deeply committed to reducing our environmental footprint and enhancing sustainability in every aspect of our business. Our commitment to the planet guides everything from how we source our materials to our manufacturing processes and beyond.
We focus on using natural, renewable resources like Merino wool, which not only performs exceptionally but also helps maintain ecological balance. Our dedication goes further, encompassing the recycling of materials, minimising waste, and using eco-friendly packaging solutions. We also collaborate with organisations and support initiatives that share our sustainability goals, ensuring that every product you choose has a positive impact on the environment.
Explore with Isobaa
Tales from the Eweniverse
Our flock is a lively and adventurous group, with members who wear our clothes across continents and through various climates, sharing stories that inspire and connect us all. We love to bring these exciting experiences to you in our monthly newsletter. From embarking on a 100,000km bikepacking journey across 100 countries to cycling from Patagonia to Colombia, these stories showcase the real-world versatility and durability of our products.
We invite you to dive into these adventurous tales, enjoy the breathtaking landscapes captured in our vivid photography, and watch videos that highlight our clothing in action. Each story not only demonstrates the quality of our garments but also embodies the adventurous spirit that drives us. Join us to explore the wild, share your own adventures, and become a part of our vibrant story.
