Why Merino Wool is Perfect for Minimalists

Merino wool is simple, versatile, and long-lasting, making it the perfect choice for a minimalist wardrobe.

Smell Free Guarantee

Watch our Merino top put to the test, worn for days, no washing, no stink. Real-world proof of why Isobaa Merino keeps you fresh, wherever adventure takes you.

No Wash? No Worries.

The Team Put Merino to the Test. 30 days. One tee. Zero laundry. Sounds like a stretch? We thought so too, until we tried it. We don’t make big promises lightly. Merino wool’s natural odour resista...

Part of the Flock - Melanie

Melanie or @livingintents, as you might know her online, is part of our Isobaa Flock and a firm believer in keeping things simple, slow, and connected to the outdoors.

Part of the Flock - Tristan Ridley

Meet Tristan, a long standing bike packing enthusiast from the UK who swears by his Isobaa Merino gear for all of his epic adventures. 

Why Does Merino Wool Cost More?

Merino wool products can often come with a higher price tag. In this article, we explore what sets Merino apart and why it’s a smart investment for anyone seeking lasting comfort and performance.

What We'd Never Wear Again After Switching to Merino

Once you go Merino, there's no turning back. In this post, we’re spilling the tea on the wardrobe choices we’ve permanently retired since discovering Merino wool.

New Merino Blend Trainer & Sports Socks

We've just dropped two fresh new sock styles: Merino Blend Trainer Socks and Merino Blend Sports Socks, and they’re about to become your new go-to for every adventure.

Can You Hike in Wool Underwear?

Think wool’s just for winter? Think again! Discover why merino wool underwear might be your new best hiking companion, even in the heat of summer.

A Guide to Crimp, Microns, and Lanolin

Learn about crimp, microns, and lanolin and how these technical properties make our clothing supremely soft, insulating, and odour-resistant.