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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Three people standing on a rocky path with a stone arch and bridge in the background

Spring/Summer 2026 – New Arrivals

Three people standing on a rocky path with a stone arch and bridge in the background

Spring/Summer 2026 – New Arrivals

Our SS26 drop is built around how summer actually goes. New graphic tees in a relaxed, boxy cut, a performance-focused active crew with mesh eyelet knit for real breathability, and two new travel b...

A blue Isobaa merino t-shirt laid on dry summer grass

What happens to merino wool at the end of its life?

We explore merino wool biodegradation, recycling, repair, and the truth about superwash treatment.

Isobaa merino tops drying on a washing line in a summer meadow

How long should a merino garment last?

A good merino garment should last years, but how you wash, store, and wear it makes all the difference. Here's what to expect, and how to get the most out of your merino.

Person wearing a merino baselayer and neck warmer in snowy mountains

What Makes Merino Wool a Good Ski Baselayer

Merino wool is well suited to skiing because it handles stop start effort, cold air, sweat, and long days on the mountain. This guide explains why merino works so well as a ski baselayer and what t...

Hiker squeezing along a narrow cliffside trail with a wooden fence and valley below

Looking Back at 2025

A simple timeline of how 2025 unfolded at Isobaa, from new merino styles and range updates to customer feedback and the small changes that shaped the year.

Woman trail running with a dog in a the mountains

Odour Resistance Explained: Why Merino Stays Fresher for Longer

Merino wool naturally resists odour with its unique fibre structure, moisture-managing properties, and keratin proteins. Learn why it stays fresher for longer.

Earthwatch UK volunteer planting a sapling with a child during a community Tiny Forest project

Green Friday 2025

This Green Friday, save up to 60% on Merino essentials and support Earthwatch UK. Add a £5 donation at checkout and share to double your impact.

Person wearing a merino jacquard long-sleeve top crouching on rocks by the water

What GSM Means in Merino Wool

GSM is the measure of fabric weight in merino wool. Learn how different GSM levels affect warmth, breathability and durability, and use our guide to pick the perfect layer for your adventures.

A flock of merino sheep grazing in a green field with hills in the background

Is Merino Wool Cruelty-Free?

Merino wool is soft, breathable and sustainable but is it cruelty-free? At Isobaa, our wool comes from non-mulesed sheep, ensuring animal welfare is never compromised.

Hiker adjusting merino wool socks before putting on boots

Why Do Hikers Wear Wool Socks?

Hikers swear by wool socks for a reason. Merino wool keeps feet dry, regulates temperature, resists odour, and adds all-day comfort on the trail.