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Article: Performance First. Always.

Person sitting on a rocky cliff overlooking the ocean under a partly cloudy sky

Performance First. Always.

We’re not trying to be the fanciest name in your closet — we’re just trying to be your favourite.

At Isobaa, we’re inspired by nature — not trends. Since day one, our goal has been to create thoughtfully designed clothing that feels right wherever life takes you. And at the heart of every garment is one thing: performance that starts with merino wool.

The power of 100% Merino Wool

Merino isn’t just what we use — it’s why we exist.

There’s something quietly powerful about merino wool. It’s soft against the skin, naturally breathable, and adjusts to your body’s needs without fuss. In short, it helps you stay comfortable in every environment.

Why we use blends — when it makes sense

We love pure merino, but we’re also realists. Some adventures demand more from your clothing. That’s why you’ll see blends in parts of our range. Not as a shortcut, but as a solution.

We only use blended fabrics when they serve a clear, specific purpose:

  • Increased durability in high-friction areas – like shoulder zones or the lower back, especially for those carrying a pack regularly.
  • Specialised products that demand other fabrics — like jeans or footwear

We ensure these blends uphold our commitment to quality and sustainability, giving you garments that stand up to any adventure without sacrificing the natural benefits of merino.

What sets us apart

There aren’t many brands as committed to 100% merino as we are. But commitment goes beyond simply choosing merino wool — it’s about sourcing it responsibly, ethically, and sustainably. We believe quality clothing starts from the ground up, which is why we only partner with suppliers who share our values.

Moreover, every item in our range is designed with versatility in mind. Our garments are meant to seamlessly transition from trails to town, mountain to meeting, and everywhere in between. It’s clothing made for real life.

Built to last, not to landfill

We take pride in creating clothing that you’ll want to wear for years, not seasons. Merino wool is naturally durable and long-lasting, meaning fewer garments end up in landfills. It’s a conscious choice that aligns with our values and yours.

After all, we’re not just trying to fill your wardrobe — we’re aiming to be the garments you reach for first.

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