
More Merino Myths Busted: We're Setting the Record Straight
Hey there, fellow fabric fans! Remember last week when we busted some of those common merino wool myths and talked about how it's the versatile, comfy companion your wardrobe has been missing? Wel...

Merino Myths Busted: The Fabric You Didn't Know You Needed
Merino wool. You might have heard whispers about it being the miracle fabric, but is it all just hype? Let's dive in and bust some common myths about merino wool, so you can see for yourself why i...

Beyond the Trail: Styling Merino for Everyday Adventures
Merino wool is a natural fiber that has become increasingly popular in recent years, and for good reason. It's soft, comfortable, and breathable, making it perfect for a variety of activities, fro...

Merino Wool: A History of Innovation
Merino wool is one of nature's most remarkable fibers. Prized for its luxurious softness, unparalleled warmth, and exceptional moisture management, it's easy to see why merino has been a favorite...

The Best Travel Companion: Why Merino Clothing is a Packing Essential
Tired of overstuffed suitcases and clothes that seem to get wrinkled the moment you look at them? It's time to introduce you to the magic of Merino Wool – the ultimate solution to your travel war...

For this Valentine’s Day we’re celebrating all things Merino wool and what better way to show our love than sharing our top tips for caring for your wool items, helping them wash better, la...

Merino wool has some pretty amazing properties that make it different from types of wool… So what makes Merino wool different? There’s nothing quite like Merino, the way it feels, looks and works i...

How does Merino wool keep you cool?
It seems odd to reach for wool at the warmest time of the year, but Merino has some special properties that makes it baa-rilliant for summer adventures… Thermoregulating The unique crimped structu...

Green Friday Isobaa X Earthwatch
We were so excited for the opportunity to support Earthwatch Europe this year again in our #GreenFriday campaign. With your amazing efforts last year we raised enough to help plant London Borough o...