
Wear More, Wash Less: How to Extend the Life of Your Merino
Learn how to care for your Merino to keep it fresh, functional, and fabulous for the long haul. Because wearing more and washing less isn’t just smart — it’s sustainable.

SS25: New Women's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, reversible dresses, and travel-ready essentials.

SS25: New Men's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.

The Easter season is here, and with it comes our 2025 sitewide sale. Enjoy up to 50% off, plus a little extra if you find one of our hidden Easter eggs.

What’s in a Name? The Meaning of Isobaa
Curious what “Isobaa” means? It’s a playful twist on a word, reflecting both our love of the outdoors and the sheep behind our Merino wool. Here’s how the name came to be.

How to Stop Your Clothes Smelling
Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...

Is Merino wool itchy? This natural fibre has built a reputation for being soft, breathable and perfect for sensitive skin. But is it truly itch-free?

Why Cyclists Should Switch to Merino Wool
Cyclists, it’s time to rethink your riding kit. Merino wool isn’t just for hikers — it’s great for cyclists too! Discover why it should be your go-to fabric.

Blisters can ruin your day, but with the right socks and a few simple tips, you can keep your feet comfortable and pain-free. Discover how merino wool socks help prevent blisters by keeping your fe...

How Merino Wool Reduces Microplastic Pollution
Merino wool is a sustainable solution to microplastic pollution. Learn how this natural fiber breaks down safely in the environment, reducing plastic waste in our oceans and ecosystems.
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