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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

A man and a woman jogging on a forest trail, both dressed in merino activewear by Isobaa

How Merino Wool is Shaping the Future of Activewear

A man and a woman jogging on a forest trail, both dressed in merino activewear by Isobaa

How Merino Wool is Shaping the Future of Activewear

Gone are the days of sweaty synthetics. Learn how Merino wool is setting the pace in activewear through eco-friendliness and high performance.

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A man standing triumphantly on a rocky shore with his arms raised, wearing a blue merino sweater and green trousers, with an overcast sea in the background.

The Science of Comfort: How Merino Wool Regulates Your Body Temperature

Merino wool's superpower lies in its natural ability to keep you just right, temperature-wise. Here’s the straightforward science behind it: Fine Fibers: Merino wool's fibers are incredibly fine, ...

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A wide-angle view of a valley with a village surrounded by mountains partially covered in forests and showing autumn colors.

Adventure Awaits: Exploring Nature's Wonders

Dive into the heart of nature’s grandeur with an enthralling exploration of the Alps and Scotland. Find out how these majestic landscapes can awaken your adventurous spirit.

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A mountain landscape under a cloudy sky with the phrase "beyond the basket" overlaid in the center in white text

Beyond the Basket: Gift Ideas for the Merino Lover in Your Life

This Easter, think outside the basket with gift ideas that will warm the hearts (and toes) of the merino wool lovers in your life. From cosy apparel to accessories, find the perfect merino gift.

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Two people standing on a rocky hilltop overlooking a scenic valley with a river. Both are dressed in casual Isobaa outdoor attire suitable for hiking. The landscape features rolling hills with patches of forest and open grasslands.

More Merino Myths Busted: We're Setting the Record Straight

Hey there, fellow fabric fans! Remember last week when we busted some of those common merino wool myths and talked about how it's the versatile, comfy companion your wardrobe has been missing? Wel...

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Isobaa Merino Wool Mountain Shirt

Merino Myths Busted: The Fabric You Didn't Know You Needed

Merino wool. You might have heard whispers about it being the miracle fabric, but is it all just hype? Let's dive in and bust some common myths about merino wool, so you can see for yourself why i...

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Isobaa Merino 200 Long Sleeve Polo and Roll Neck Sweater

Beyond the Trail: Styling Merino for Everyday Adventures

Merino wool is a natural fiber that has become increasingly popular in recent years, and for good reason. It's soft, comfortable, and breathable, making it perfect for a variety of activities, fro...

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Isobaa Merino - Strolling through a field of Sheep

Merino Wool: A History of Innovation

Merino wool is one of nature's most remarkable fibers. Prized for its luxurious softness, unparalleled warmth, and exceptional moisture management, it's easy to see why merino has been a favorite...

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Isobaa Merino Wool Garments on a rock

The Best Travel Companion: Why Merino Clothing is a Packing Essential

Tired of overstuffed suitcases and clothes that seem to get wrinkled the moment you look at them? It's time to introduce you to the magic of Merino Wool – the ultimate solution to your travel war...

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Isobaa Merino Tees hanging on a clothes line on a sunny day

Love Your Wool!

For this Valentine’s Day we’re celebrating all things Merino wool and what better way to show our love than sharing our top tips for caring for your wool items, helping them wash better, la...

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