30 Day Merino Challenge: Ron's Journey

When we launched the 30 day merino challenge, we didn't know how many people would be up for getting involved - it's quite an ask of our customers!  We caught up with Ron, an artist from Kent, UK a...

10 Reasons Why You Should Wear Merino Wool - In Summer and Winter!

There is a reason merino wool is the fibre of choice, not only for outdoor sports, but for everyday wearing. It's a powerhouse natural fibre, with properties that place it light years ahead of synt...

30 Day Merino Challenge: Tara's Journey

For 30 days straight, Tara, our Lead Designer, wore her merino 180 long sleeve petrol crew. Here's her diary from the adventure... It turns out she wears her Isobaa neck warmers rather a lot too! 3...

The 30 Day Merino Challenge... Get Involved!

Unprecedented times call for creative thinking, fun challenges and a free base layer! It all started with a bold claim from Jess in the office, "honestly, the anti-odour properties of our merino a...

We Want You To #JoinOurFlock

We welcome every fresh air fan into our flock to get the best out of nature. Our Flock inspire us daily with their tales of adventure and every pursuits. They motivate us to continually create bett...

One Tree at a Time, One Sleeve at a Time

On our quest for re-purposing stock that isn't fit for selling to our flock, we started working with One Tree at a Time and their One Sleeve at a Time project. One Sleeve at a Time is a new online ...

Welcome to Tales From the Eweniverse

Are you a fan of fresh air? We’ve got that in common.But right now it's about staying indoors and dreaming of your next adventure! We all know that fresh air is soul food: outdoors is where we are ...